When I was in high school, I used to spend hours and hours pouring over my favorite fashion magazines – reading the tips and soaking up the beautiful images. If someone had told me that in the future I would have the opportunity to create those editorials start to finish, I would never have believed it! Every quarter, we have the pleasure of collaborating with Reinventing Beauty Magazine on their seasonal fashion, beauty, and fitness stories. From concept to final copy writing, (and all of the work designing, casting, shooting, and retouching in between) we get to see our visions come to life. It is so much fun to get to work with the talented artists and beautiful locations!
For Winter Fashion 2011, we envisioned a sexy holiday party look book and were thrilled to shoot at San Diego’s fabulous Hard Rock Hotel! Beauty this season is heavily influenced by deep bold colors and vintage inspired cat eyes, so we told the story of a sensuous and sophisticated winter romance, Mad Men Style! And finally for fitness, we celebrated San Diego’s local celeb, Salsa Susie, with an intro to Salsa Dance!
Reinventing Beauty Winter 2011 is available nationwide.